Targetted ads

We all know how internet works. If you visit a shop website, you’re probably going to see their ads EVERYWHERE for days or even weeks.

I remember when I was looking for a present for one of my best friends. It was really funny, I had One Directions ads aaaaaaaall the time. And I don’t even listen to them. Luckily though, nobody noticed. Well, I hope nobody noticed, because it’s quite embarassing.

{My apologies, this statement in only HALF true, I did listen to them. A bit. At some point. And I do think their music isn’t that bad. However, at the time of that anecdote, I wasn’t listening to them, so…}

Anyway, in my opinion, targetted ads is bullshit. Let forget about those ‘shops’ ads because they are obvious.

Now, I’ll be talking about those random targetted ads that pop up everywhere (in particular on facebook) based uniquely on how you use internet, if you are a girl or a guy (sometimes they even get THAT wrong), and what they think you need.

I don’t know if you get relevant ads sometimes, but as for me, very often it’s completely useless, and even funny considering their nature.

Most of the time, I get “lose 10lbs in 1 week” type of ads, which always makes me laugh because… well, I’m a really skinny girl, and if anything I probably need to gain weight. So what? Are they encouraging eating disorders? Because, after all, presenting the loss of weight as an amazing achievement, and sending those ads to girls that DON’T need to lose weight, they are actually putting in their mind that in fact they might be too big.

I’m not talking about me, I know I’m too skinny and I’m very realistic about it. But some teenagers are not so confident with themselves, some of them need to be reassured, to be told that they look nice and that they don’t need to get any skinnier. Those ads are doing the EXACT contrary, and to be honest, I’m a little concerned about it.

This morning, on Facebook, I had an “unplanned pregnancy” ad. Yep. Still wondering where it comes from, as I didn’t visit any related websites or anything. Just being a girl was probably enough to turn me into a potential target, I guess.

Yet, the one I laughed the most at was the “Men: New Steroïd Option” ad. Seriously? I’m not even a man! And honestly, the pseudo-scientific article was hilarious. I had a lot of fun reading it.

I’m not really pro-targetted ads. I understand why they are used and it’s probably efficient, otherwise it would have stopped years ago, but I think some of them should be banned. I don’t even talk about all the “pseudo-dating-sites” ads and all the porn pop-ups (and yes, that’s because I stream. Not only old men stream, you know? When you live far from the US, you don’t necessarily want to wait a YEAR to get the new season of your favorite show). Because those are obviously illegal, and I can’t imagine if it was a young girl or boy instead of me on the computer. I mean, it’s shocking, and you can’t control when it pops up. It just does, without any particular reason, and that even if you blocked pop ups in the first place so…

Yeah, basically, more control would be great. Or better targetting. But change something! I’m tired of steroïd and diet ads!

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